Fivetran Germany GmbH

In this episode, Fivetran speaks with Paul Bruffett, VP of Enterprise Data & Analytics at Out of the Box Brands, to explore how organizations can truly democratize data, embed AI into everyday decisions, and prepare for a more digital, personalized future. From empowering teams with real-time insights to rethinking how generative AI fits into reporting and retail, Bruffett shares what it takes to build a data strategy that delivers value at every level of the business. Read the full show notes at www.fivetran.com/podcast